Conference Talks

Pendomonium, Raleigh 2019

Clear and Concise for the Win: Best Practices for Writing In-App Guide Copy

You probably have a lot to say and a lot you want your users to know, but most users would rather do – not read, so you don’t want to burden them with heavy or complex copy in your guides.

In this session, I’ll talk about the best practices I follow when writing copy for our Pendo Guides. You’ll learn what’s worth saying in the first step, how to make each step flow to the next, and overall how to tell your users more with less.

We’ll focus on copy for tutorials, but the same ideas can span across all your Pendo Guides and your own writing in general.


Write the docs, Portland 2019

Tutorials, Tooltips, and Popups…oh MY! How to ease yourself and your users into in-app messaging.

It can be subtle, like the gift icon in Slack that tells you there’s a new feature or the walkthrough Gmail tried to get you to do when they switched you over to their new look.

It’s in-app messaging, and it can be a great way to supplement your help articles, release notes, and instructional docs. It’s a way to have a conversation with your users, help them out when they need it first, and tell them what you want them to know.

I’ll talk about how to introduce in-app messaging to your product in a way that’s methodical for your sake and enjoyable for your users.